Privacy policy

Last updated: September 8, 2026

HeroTCG operates this shop and website, including all related information, content, features, tools, products, and services, to provide you as a customer with a personalized shopping experience (the "Services"). HeroTCG is built on Shopify, which enables us to provide you with the Services. This Privacy Policy describes how we collect, use, or disclose personal data when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs with respect to the collection, processing, and disclosure of your personal data.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you confirm that you have read this Privacy Policy and agree to the collection, use, and disclosure of your information as described in this Privacy Policy.

What personal data do we collect or process?

When we use the term "personal data," we are referring to information that identifies, or that can reasonably be linked to, you or another individual. Personal data does not include information that is collected anonymously or that has been de-identified so that it can no longer identify or be linked to you. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal data, including inferences drawn from this personal data:

• Contact details including name, mailing address, billing address, shipping address, phone number, and email address.
• Financial information including credit and debit card numbers, financial account numbers, payment card information, financial account information, transaction details, payment method, payment confirmation, and other payment details.
• Account information including username, password, security questions, configurations, and preferences.
• Transaction information including items you view, add to your cart, add to a wish list, or purchase, return, exchange, or cancel, as well as your past transactions.
• Communications with us including the information you provide when communicating with us, for example when you send a request to customer support.
• Device information including information about your device, browser, or network connection, IP address, and other unique identifiers.
• Usage information including information about your interaction with the Services, including how and when you interact with or browse the Services.

Sources of personal data

We may collect personal data from the following sources:

• Directly from you We collect data, among other things, when you create an account, access or use the Services, communicate with us, or otherwise provide us with your personal data.
• Automatically through the Services We collect data, among other things, from your device, when you use our products or Services or visit our website, and through the use of cookies and similar technologies.
• From our service providers We collect data, among other things, when we engage service providers to enable certain technologies, and when they collect or process your personal data on our behalf.
• From our partners and other third parties

How do we use your personal data?

Depending on how you interact with us or which of the Services you use, we may use personal data for the following purposes:

• Providing, customizing, and improving the Services. We use your personal data to provide you with the Services. This includes, among other things, fulfilling our contract with you, processing your payments, fulfilling your orders, remembering your preferences and the items you're interested in, sending notifications related to your account, creating, maintaining, and otherwise managing your account, arranging for shipping, facilitating returns and exchanges, enabling you to post reviews, and creating a personalized shopping experience for you, for example by recommending products based on your purchases. This may also include using your personal data to better customize and improve the Services.
• Marketing and advertising. We use your personal data for marketing and advertising purposes, for example to send marketing and promotional communications by email, text message, or mail, and to display online advertising for products or services on the Services or other websites, including based on items you have previously purchased or added to your cart, as well as other activities related to the Services.
• Security and fraud prevention. We use your personal data to authenticate your account, provide a secure payment and shopping experience, detect, investigate, or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and maintain the security of our Services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We strongly recommend that you do not share your username, password, or other access details with anyone else.
• Communicating with you. We use your personal data to provide customer support and effective Services, respond to your requests in a timely manner, and maintain our business relationship with you.
• Legal reasons. We use your personal data to comply with applicable law or respond to lawful requests, including from law enforcement or regulatory agencies, to investigate or participate in civil investigations, potential or actual litigation, or other adversarial proceedings, and to investigate potential violations of, or enforce, our terms or policies.

How do we disclose personal data?

In certain circumstances, we may disclose your personal data to third parties for legitimate purposes in accordance with this Privacy Policy. Such circumstances may include:

• With Shopify, vendors, and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).
• We disclose personal data to business and marketing partners who provide marketing services for you and show you advertising. For example, we use Shopify to support personalized advertising with the services of third parties based on your online activity across different merchants and websites. Our business and marketing partners will use your data in accordance with their own privacy policies. Depending on where you live, you may have the right to direct us not to share information about you to enable targeted advertising and marketing based on your online activity across different merchants and websites.
• When you direct or otherwise consent to us sharing certain information with third parties, such as to enable them to provide you with products, or when you use social media widgets or login integrations.
• We disclose personal data with our affiliates or otherwise within our corporate group.
• In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, and Shopify collects and processes personal data about your access to and use of the Services in order to provide and improve the Services on our behalf. Data you submit to the Services will be shared with Shopify as well as with third parties who may be located in countries other than your country of residence, in order to provide and improve the Services for you. To protect, grow, and improve our business, we also use certain enhanced Shopify features, which involve data and information drawn from your interactions with our shop, other merchants, and Shopify. To provide these enhanced features, Shopify may use personal data collected through your interactions with our shop, other merchants, and Shopify. In these circumstances, Shopify is responsible for processing your personal data, including responding to requests to exercise your rights with respect to the use of your personal data for these purposes. For more information about how Shopify uses your personal data and your rights, please see the Shopify Consumer Privacy Policy. Depending on where you live, you may be able to exercise certain rights with respect to your personal data described here via the Shopify Privacy Portal.

Third-party websites and links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to any websites that are not affiliated with us or are not under our control, you should review their privacy and security policies, as well as other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness, or reliability of the information found on those websites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and/or users of those third-party platforms, without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's data

The Services are not intended for use by children, and we do not knowingly collect personal data from children who are not of legal age in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal data, you may contact us using the contact details below to request that it be deleted. As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as defined by applicable law) personal data of individuals under 16 years of age.

Security and retention of your data

Please note that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may be subject to risk in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal data depends on different factors, such as whether we need the data to maintain your account, to provide you with the Services, to comply with legal obligations, to resolve disputes, or to enforce other applicable contracts and policies.

Your rights and choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal data. However, these rights are not absolute, may apply only in certain circumstances, and in certain cases, we may decline your request as permitted by law.

• Right to access/know. You may have the right to request access to personal data that we hold about you.
• Right to delete. You may have the right to request that we delete personal data we maintain about you.
• Right to correct. You may have the right to request that we correct inaccurate personal data we maintain about you.
• Right of portability. You may have the right to receive a copy of the personal data we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
• Managing communication preferences. We may send you promotional emails. You may opt out of receiving these emails at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders you have placed.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. For more information about how Shopify uses your personal data and your rights, including rights with respect to the data Shopify processes, see https://privacy.shopify.com/en.

You will not be discriminated against for exercising any of these rights. To the extent permitted or required by applicable law, we may need to verify your identity before processing your requests. In accordance with applicable law, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof that you have authorized them to act on your behalf, and we may need you to confirm your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

Complaints

If you have complaints about how we process your personal data, please contact us using the contact details provided below. Depending on where you live, you have the right to appeal our decision by contacting us using the contact details provided below or by lodging a complaint with your local data protection authority. For the European Economic Area, a list of data protection authorities is available here.

International transfers

Please note that we may transfer, store, and process your personal data outside the country in which you reside.

If we transfer your personal data outside of the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses, or an equivalent contract issued by the relevant competent authority of the United Kingdom, unless the data transfer is to a country that has been found to provide an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date accordingly, and provide any notice required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us by phone at , by email at info@herotcg.eu, or by mail at Poststrasse 30, 6300 Zug, Switzerland. In terms of applicable data protection laws, we are the data controller of your personal data.